Reading Jobs-to-be-Done from Intercom and floored by the simplicity of this statement:

When you’re solving needs that already exist, you don’t need to convince people they need your product. It’s easier to make things people want than it is to make people want things.

Subtext is only going to get better this year. Just watch as it becomes less about the totality of Dramatica, and more about fixing your story problems.

James R. Hull @jhull