Love this quote today from Louie Bacaj (SmallBets.com:

The risk is, and always was, that you might waste your time making something that helps nobody & that nobody wants.

But somehow, they convinced us in the last decade that the risk is: it might not scale.

I spent so much time in the beginning worrying about what would happen when Subtxt accelerates. And the idea that VCs were only interested in products that had massive scale behind them only added fuel to that fire.

But guess what? You don’t have to worry about that in the beginning AT ALL. And you might even be building a product that doesn’t scale to ridiculous proportions.

And that’s OK too.

You can just quietly build something that users love and watch their enthusiasm and joy scale instead. ❤️