From Vox, Everybody has to self-promote. No one wants to:

You’re getting worse at your art, but you’re becoming a great marketer for a product which is less and less good.

I totally get this (Subtxt is my art)–in that, I always feel like there’s so much I could be doing to make the app better instead of marketing or promoting it, and that time away from development isn’t mixing the needle

BUT

i’ve always found that in the marketing and in the promoting, and in the teaching that I end up finding ways or thinking of ideas that I never would have if I was just self-consumed with the creation of the art.

If you make the promotion fun, it’s all part of the same creative process.